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TCS Finds Key Contacts for Start-up

Start-up game development companies often have difficulty attracting publishers, especially when their products are not ready for market. Scott Simpson relates how his start-up, Playbrains, benefitted from the Trade Commssioner Service ability to open doors for them to key industry contacts.

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San Francisco, April 5th, 2009

Duration: 1:54 minutes

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Transcript

TCS Finds Key Contacts for Start-up

Scott Simpson: Hi, I’m Scott Simpson from Playbrain’s which is a start up development studio based in Ottawa, Canada.

Michael Mancini: Now tell me about some of the products and services.

Scott Simpson: We are a start up studio so don’t actually have any products yet. Thank you for asking. But our first titles go out on X-Box Live Arcade and Steam in about three months. As a start up studio with no products out, kind of tough to get the attention of a publisher because you haven’t actually done anything. Some of the big publishers I really wanted to meet with, we actually found the Trade Commission Service actually brought them to us. They were able to arrange meetings that we couldn’t get on our own basically.

Michael Mancini: So now what would you have had to do if the Trade Commissioner Service couldn’t, wasn’t there to make those introductions for you?

Scott Simpson: Basically it just would have taken a long time to try to get the right meeting with the right person. But they did it for us you know in a matter of a week. He actually made the comment that you know it was a, like we would have been somebody they would typically have overlooked. Just because again they’re, we’re not in the space that they normally would deal with, but once he saw what was there he thought it was great. But yes, no, but the value really is saving me time, money and effort and it really, they help us out and they help out you know companies outside of digital media and regular business. Always facilitating introductions because we find again in our commercial software business, it’s been around for like 13 years it’s great when we’re dealing with international partners that you don’t have to sell Canada first, they actually have an understanding, Canada has great companies, great reputation for delivering product. That’s what the Trade Commissioners are around for, consulates in different cities will help you meet businesses in those cities when you’re doing specific geographic targeting. And they’re there to serve. They really are there to help and it’s something that you shouldn’t be ignoring regardless of the size of the company there, whether you’re a start up or a company that’s been around for 20 years.

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Date Modified:
2011-10-27