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Seizing Global Advantage

Canada’s Priority Markets

Based on extensive consultation with government, academic and Canadian business and industry representatives, the Government has identified 13 priority markets around the world where Canadian opportunities and interests have the greatest potential for growth.

You will find below an overview for each priority market. To consult related market reports, please sign-up for Market Report Access.

Promoting Canadian Interests Abroad

Working closely with Canadian businesses, the Government is advancing Canadian interests in each of these markets by embracing the full range of international business activities.

In North America, for example, we are seeking to solidify and expand the advantages achieved through the North American Free Trade Agreement (NAFTA). Our focus is on working with our NAFTA partners to keep trade, investment and talent moving across our borders.
In the case of Brazil and throughout Latin America and the Caribbean, our focus is on deepening access to markets through trade negotiations and by brokering a continental approach to economic integration, development and competitiveness.
The Government is also working with partners across Europe – including the European Union and the countries of the European Free Trade Association – to identify opportunities to remove remaining barriers to the flow of goods, services and capital, and to enhance bilateral cooperation in areas such as science and technology, energy and the environment.
To advance Canadian commercial engagement in Asia, we are expanding Canada’s on-the-ground presence and services to better tap into global value chains and partnering opportunities, particularly in innovation-rich markets like Japan and rapidly growing players like China and India.