The official statement issued in Ottawa on October 4, 1957,⁹³ at the conclusion of the bilateral talks between Canadian and United Kingdom Ministers, records that an expansion in Anglo-Canadian trade is a primary object of policy of both Governments.

It was agreed that one way to encourage the desired expansion was to arrange a visit of a high-level trade delegation from Canada to the United Kingdom with the purpose of stimulating purchases, from United Kingdom sources, of goods now imported from non-Commonwealth countries.

Accordingly, the Canadian Trade Mission to the United Kingdom has been organized.

Its immediate objectives are to provide a favourable climate, and to seek specific opportunities, for the expansion of British exports to Canada so that Canada may take full advantage of sources of supply in the United Kingdom and British exporters may participate increasingly in Canada's growing import requirements.

In particular, the aims are:

1. To demonstrate to Canadian industrialists, importers and others, the great ability and potentialities of the United Kingdom to meet to a greater extent the import requirements of Canada;

2. To make British industrialists more aware of Canada's growing and diversified market, and to encourage them to sell more in Canada and to provide the services which are so necessary in the Canadian market;

3. To develop further friendly and close cooperation between British and Canadian businessmen and government representatives.⁹⁴

⁹³ Voir/See Document 361.

⁹⁴ Entre le 21 novembre et le 18 décembre 1957, le ministre du Commerce, M.Gordon Churchill, et M.James S.Duncan, président de l'Hydro-Electric Power Commission of Ontario, ont pris la tête d'une délégation commerciale de 57 personnes au Royaume-Uni. La délégation a visité plus de 100 sociétés individuelles dans l'ensemble du pays, et a tenu de larges consultations avec les gens d'affaires et les hauts fonctionnaires britanniques.
Between November 21 and December 18, 1957, Minister of Trade and Commerce Gordon Churchill and James S.Duncan, Chairman of the Hydro-Electric Power Commission of Ontario, led a 57person trade delegation to the United Kingdom. The delegation visited more than 100 individual firms located throughout the country and consulted widely with British businessmen and government officials.