St. John's: An emerging economy and cultural capital

City Profile

St. John's is the capital city of the province of Newfoundland and Labrador, Canada
Population (Metro Area): 214,300

  • City of Ocean Excellence
  • Economic hub of Newfoundland and Labrador
  • Cultural capital
  • Centre for post-secondary education and research in the province

Key Advantages

  • Most advanced ocean technology research facilities in the country.
  • Lowest effective corporate income tax rate among all 111 cities covered in the KPMG 2016 Cost Competitiveness Study.
  • Largest increase in median total family income among major Canadian cites from 2012 and 2013, which rose by 3.6% compared to an increase of 1.8% in Canada.
  • 30% of Canada's conventional light crude oil and major service center for east coast Canada’s oil and gas industry.
  • International airport is undertaking a $245 million capital plan (2014-20) to modernize, including recent installation of Instrument Landing System.
  • Strategic, sheltered seaport is a gateway for a range of industries.
  • St. John’s has a uniqueness and vibe that makes the city different and distinct from other Canadian cities. Ranked as the sixth most attractive city in Canada for newcomers by the Conference Board of Canada in 2014.

Sector Strengths

The City of St. John's works to support the advancement of several strategic sectors as identified in Roadmap 2021: A Strategic Economic Plan for St. John's.

  • Ocean technology - expertise and capabilities in ocean-related industries with many knowledge-intensive enterprises developing specialized, innovative products for niche markets, including harsh environments related to the Arctic.
  • Energy (oil & gas, hydro) - strong base of companies, research facilities and expertise related to offshore petroleum development and technology
  • Culture and tourism – a leading Canadian artistic metropolis and visitor destination
  • Professional scientific and technical services – positive employment growth
  • Education (home to Memorial University, Atlantic Canada’s largest university)

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