EduCanada: New international education brand

February 22, 2016 - Ottawa, Ontario - Global Affairs Canada

The Honourable Chrystia Freeland, Minister of International Trade, today welcomed Canada’s new education brand, EduCanada. The new logo and name were developed in collaboration with the provinces and territories to help attract the best and brightest international students to Canada.

Canada offers students and researchers a world-class education and research experience in safe and diverse environments. The Government of Canada works closely with the provinces and territories to market the quality and value of a Canadian education around the world.


“International students are ambassadors of their own countries while they are with us, and once they return home, they become ambassadors for Canada in their communities. We must continue to highlight internationally the excellence in Canadian education, and I am very pleased with today’s campaign to attract new students from around the world.”

- Hon. Chrystia Freeland, P.C., M.P., Minister of International Trade

Quick facts

  • It is estimated that in 2015, 357,000 international students collectively spent more than $10 billion in Canada and generated employment for some 90,000 Canadians.
  • The number of Canadian embassies, high commissions and consulates around the world implementing education-related promotional activities grew from 28 in 2008 to 108 in 2015. The Government of Canada has supported some 240 activities related to the education sector abroad over the past year.
  • Canada ranks first among the 34 members of the Organisation for Economic Co-operation and Development in the proportion of 25- to 64-year-olds with a post-secondary qualification.
  • The EduCanada logo will be displayed prominently at education promotion events organized by the Canadian Trade Commissioner Service around the world. It will appear on branding materials from governments as well as educational institutions, such as Canadian universities, colleges, CEGEPs, language schools and kindergarten to Grade 12 schools.

Associated links


Alex Lawrence
Press Secretary
Office of the Minister of International Trade

Media Relations Office
Global Affairs Canada
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