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Celebrating Canada’s 150th across Brazil

Canada’s six diplomatic missions in Brazil partnered to launch the Canada 150 activities with a Trade Roadshow in Recife and Francofolies celebration in Brasilia.

In March, the Trade Commissioner Service (TCS) organized the first in a series of Trade Roadshows in Recife, opened by Ambassador Rick Savone, who provided an overview of Canada and the themes of the Canada 150 celebrations.

The seminar highlighted the various ways that the local business community can do business with Canada, and included presentations by the TCS and by provincial and federal partners. Canadian companies active in Brazil also presented on their success in the market and highlighted the links between their company and Canada 150 themes. Guests enjoyed a Canada 150 cake and visited Olhares Cruzados, a photo exhibition organized by the Chamber of Commerce Brazil-Canada that showcases Canadian and Brazilian cities. The TCS network in Brazil plans to organize similar Canada 150 events throughout the year, in key regions of Brazil.

The following day, it was in a festive spirit that more than 300 people attended the "Francofolies" evening organized by BRSLA to commemorate 150 years of Canada. A concert by Canadian hip hop artist Webster, a circus acrobat performance and a poutine kiosk were all part of the party to make this evening a memorable event at the embassy that our guests and partners will remember for a long time!

As part of Francophone activities and to commemorate Canada's 150th birthday, Ambassador Savone also donated 150 books by French-Canadian authors to the inter-school network of language centers in the federal district. This public network brings together more than 15 centers offering free foreign language courses. More than 8,000 students aged 14 to 19 are enrolled in French language courses. The students also had the opportunity to meet with representatives of Canadian universities and colleges at a fair held on the sidelines of the ceremony.

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