Global Affairs Canada signature, Government of Canada signature and Canada wordmark

The following rules are fundamental to the Government of Canada's corporate identity and should be observed when presenting the Government of Canada signature and the "Canada" wordmark.

Visual criteria

To ensure the integrity of corporate signatures and symbols the following criteria apply:

They may not be altered in any way
They should be displayed in generous open space, free from close association with any interfering or distracting elements
They may not appear on a visually conflicting background
They should be displayed as two distinct elements
The "Canada" wordmark may not form part of a headline, phrase, or sentence

The "Canada" wordmark has been defined as the dominant symbol of the federal government's identity; this aspect should be reflected when presenting it.

Colours and logos

The basic colours of the federal government's corporate identity are red, black, and white. The flag in the Government of Canada signature and in the "Canada" wordmark appears in red, while the type is rendered in black. Notwithstanding this rule, there is much flexibility when using other colours.

When using an alternative colour for the Government of Canada signature and the "Canada" wordmark:

ensure sufficient contrast with the background
use the same colour for both flag and type
use the same colour for both signature and wordmark

The ink colour to specify for the red is:

FIP red (known by most printers in Canada)
Pantone red 032 (C=0 M=90 Y=86 K=0 ---- R=295 G=30 B=48)
Pantone red 185 (C=0 M=93 Y=69 K=0 ---- R=241 G=0 B=48)

Other specifications

The entire logo image is to appear in one colour, either positive or negative (reversed image).
The logo may not be displayed on a patterned background. This could distract from or affect the legibility of the logo.
The logos are protected under Canada's Trade-marks Act and are not to be modified in any way.
The Government of Canada logo is always to appear in its bilingual format, with English and French side by side.
The Government of Canada logo may not be used to create a hyperlink.

Signatures for Communications Material at Headquarters

Signatures for communications material are provided in three file formats for various purposes: GIF, PNG (electronic), JPG (general) and EPS (printing).

GIF, JPG and PNG formats can be viewed on your computer. EPS files are commonly used by graphic designers, but you cannot view them on your computer. You must download the EPS files that you require and send them to your graphic designer or printer.

Note: To download a file, right-click on format desired and select "Save target (or link) as".