Public Visibility and Recognition
As a major federal funding institution, Global Affairs Canada provides significant support for international assistance. To make Canadians and recipient countries aware of this, organizations receiving financial support from Canada must give recognition for the funding.
On this page
- What is visibility and recognition?
- Why is visibility and recognition important?
- How do recipients demonstrate public recognition?
- Writing stories for social media
- Amplification of external social media content
- Choosing visuals for social media
- Sharing photos of international assistance
What is visibility and recognition?
Visibility and recognition is the public acknowledgement by Canada’s funding recipients of Canada’s contributions to international development and responses to humanitarian crises.
Why is visibility and recognition important?
Global Affairs Canada values its relationships with funding recipients and knows that when they talk about Canada’s commitment to international assistance, Canadians learn that their government’s contributions make a difference. The world recognizes Canada’s international assistance efforts, and public recognition is important to maintain Canada’s prominence, influence and effectiveness.
How do recipients demonstrate public recognition?
Some examples of the many ways that recipients of Global Affairs Canada funding give recognition to Canada’s contributions include:
- using the Canada wordmark on all communication products and infrastructure delivered with Canadian support
- thanking the Government of Canada during international events or visits to Canada
- collaborating with Global Affairs Canada on social media activities
Writing stories for social media
We encourage partners to showcase their results in the developing world by telling compelling stories. This is a great way to create a personal connection with Canadians. These stories and testimonials can be posted online and shared on social media to promote results. The suggestions below will help you write clear and impactful stories that share results and give Canadians a sense of the work being done abroad through Canada’s international assistance.
Format for an article or Facebook Note
- Identify and understand your target audience(s).
- Write using simple, familiar words and phrases.
- Organize and present your material logically.
- Be concise and limit the length of the story to a maximum of 300 to 350 words.
- Choose the photos and videos that best represent your story.
- Consult Choosing visuals for social media for more guidance on selecting photos and videos.
- Choose an interesting or catchy phrase as a title for the article.
- The title should be in the present tense and the active voice.
- Be creative with word play, use colourful language, etc.
Introduction (approximately 40 to 50 words)
- In the first paragraph or 2, answer the questions who, what, where, when and why.
- Write the article in the reverse pyramid format, starting with the most important information first.
Body of the story (approximately 200 to 230 words)
- The body of the article provides further details on your subject.
- Write in the active voice.
- Include quotes to add human interest and relay the opinions, emotions and unique expressions of your sources.
- Do not use quotes to relay facts.
- Introduce the speaker before the quote or after the first sentence of the quote.
- Include the speaker’s role, so that it is clear to the reader why you are quoting this person.
- Keep paragraphs, sentences and words short to make your text more readable.
- Include relevant hyperlinks as appropriate.
- Provide public recognition of the Government of Canada’s support if the story is about a Canada-funded project.
Conclusion (approximately 30 to 40 words)
- End the article with a concluding sentence or paragraph explaining why the project or topic is important to Canada’s international assistance.
A share message is a short sentence or even a strong quote from the story. You can use a share message in a social media post in order to share the story more widely. The message should make the reader want to click on the link and read the full story. You should aim to tag at least 5 accounts in your post.
- Share message on Twitter, with a link to a Facebook Note: Maria’s story
- Story (as a Facebook Note): Do you like coffee? For Maria Luz, it’s essential
On Twitter, consider using threaded tweets, each with a unique photo, to tell a story. This way, your followers do not have to click away to read more.
On Instagram, consider telling a story with Instagram Stories. Here, you can use a series of vertical images or video clips with text overlaid. Keep your text short on each slide and take advantage of the colours, fonts, gifs and other features built into the platform.
Amplification of external social media content
Global Affairs Canada scans partners’ social media channels for relevant content to share on our international assistance platforms. Sharing of this content should not be viewed as our support of any organization mentioned in the message.
We consider the following criteria before deciding to share partner content:
- original content based on ongoing development priorities, events and world issues
- relevant to the department’s mandate for international assistance
- strong message with high-quality visuals
- public recognition of Canada’s support (i.e. mentioning the department in the message)
- content offered in both official languages
Choosing visuals for social media
Success in social media lies in the visuals, but not all visuals are equal. Partners choosing visuals for their social media channels might want to consider the following:
- Choose visuals that represent what you are talking about. There should be a clear link between your message and image.
- Choose visuals that create and convey emotion.
- Choose visuals where individuals’ faces are clear.
- Choose visuals that are respectful of your subject. They must look dignified and empowered.
- Choose visuals that are clear and bright, with the subject or person in clear focus.
- Do not use low-quality photos or videos (grainy, drab, low lighting, no clear subject).
- Make sure you use high-resolution photos (approximately 1 MB or larger).
- Make sure you have the copyright and/or permission required to use your visuals for public communication purposes.
Sharing photos of international assistance
We encourage organizations to share photos and videos from their Canada-funded international assistance projects. This is a valuable way for organizations to help achieve effective visibility and recognition.
If you have visuals that we can use in communication products, please contact us at firstname.lastname@example.org. We will provide you with detailed instructions on how to upload your visuals in our photo bank.
- Recognizing results: Public recognition guidelines for Global Affairs Canada development partners (PDF version, 1 MB)
- Global Affairs Canada signature, Government of Canada signature and Canada wordmark
- Federal Identity Program
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