Public Visibility and Recognition

As a major federal funding institution, Global Affairs Canada provides significant support for international assistance. To make Canadians and recipient countries aware of this, organizations receiving financial support from Canada must give recognition for the funding.

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What is visibility and recognition?

Visibility and recognition is the public acknowledgement by Canada’s funding recipients of Canada’s contributions to international development and responses to humanitarian crises.

Why is visibility and recognition important?

Global Affairs Canada values its relationships with funding recipients and knows that when they talk about Canada’s commitment to international assistance, Canadians learn that their government’s contributions make a difference. The world recognizes Canada’s international assistance efforts, and public recognition is important to maintain Canada’s prominence, influence and effectiveness.

How do recipients demonstrate public recognition?

Some examples of the many ways that recipients of Global Affairs Canada funding give recognition to Canada’s contributions include:

Writing stories for social media

We encourage partners to showcase their results in the developing world by telling compelling stories. This is a great way to create a personal connection with Canadians. These stories and testimonials can be posted online and shared on social media to promote results. The suggestions below will help you write clear and impactful stories that share results and give Canadians a sense of the work being done abroad through Canada’s international assistance.

Format for an article or Facebook Note

Getting started

Story title

Introduction (approximately 40 to 50 words)

Body of the story (approximately 200 to 230 words)

Conclusion (approximately 30 to 40 words)

Share message

A share message is a short sentence or even a strong quote from the story. You can use a share message in a social media post in order to share the story more widely. The message should make the reader want to click on the link and read the full story. You should aim to tag at least 5 accounts in your post.


Other formats

On Twitter, consider using threaded tweets, each with a unique photo, to tell a story. This way, your followers do not have to click away to read more.

On Instagram, consider telling a story with Instagram Stories. Here, you can use a series of vertical images or video clips with text overlaid. Keep your text short on each slide and take advantage of the colours, fonts, gifs and other features built into the platform.

Amplification of external social media content

Global Affairs Canada scans partners’ social media channels for relevant content to share on our international assistance platforms. Sharing of this content should not be viewed as our support of any organization mentioned in the message.

We consider the following criteria before deciding to share partner content:

Choosing visuals for social media

Success in social media lies in the visuals, but not all visuals are equal. Partners choosing visuals for their social media channels might want to consider the following:

Sharing photos of international assistance

We encourage organizations to share photos and videos from their Canada-funded international assistance projects. This is a valuable way for organizations to help achieve effective visibility and recognition.

If you have visuals that we can use in communication products, please contact us at We will provide you with detailed instructions on how to upload your visuals in our photo bank.

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