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Trade mission connects businesswoman with a multinational buyer

Piccola Cucina is a family-owned business that got its start selling homemade biscotti in 2009. The company has since developed a range of almond-based and glutenfree products.

Entrepreneur: Pina Romolo, President and founder
Company: Piccola Cucina
Founded: 2009
Industry: Food
Location: Winnipeg, MB
Services used: Business Women in International Trade, women-focused trade missions

In 2018, President Pina Romolo wanted to expand her business by looking for U.S. buyers. She decided to attend a women-focused trade mission with Business Women in International Trade (BWIT). She travelled to Detroit, U.S. for the Women's Business Enterprise National Council (WBENC) National Conference & Business Fair.

“It was my first trade mission and I had lots of questions, but BWIT answered them all,” says Romolo. “They held a meet and greet session on the first day and helped us make the most of our time in Detroit.”

Romolo gained two partnerships from the mission, including one with a major U.S. airline. “It was a very valuable trip for me,” she says.

Romolo plans to attend WBENC again in 2019. In the meantime, she uses the BWIT monthly newsletter to stay informed of opportunities for women-owned businesses.

Entrepreneur Pina Romolo, President and founder of Piccola Cucina
Entrepreneur Pina Romolo, President and founder of Piccola Cucina

Romolo’s advice to women entrepreneurs

“Trade missions can open doors. BWIT provides plenty of information before, during and after the trip – and they champion all the women entrepreneurs who go with them.”

Pina Romolo, President and founder

Prepare for your trade mission with BWIT

BWIT’s women-focused trade missions introduce you to new markets and opportunities. Our team offers support before, during and after each trade mission to help you make the most of your trip. Learn about our upcoming women-focused trade missions.

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We’re always looking to feature accomplished business women who have received help from Business Women in International Trade (BWIT) and the Canadian Trade Commissioner Service (TCS). Email us at to share your stories.

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