June 12, 2009 (2:05 p.m. EDT)
No. 159

Minister Day Launches Advertisements to Promote Canada’s Asia-Pacific Gateway

The Honourable Stockwell Day, Minister of International Trade and Minister for the Asia-Pacific Gateway, today launched an international advertising campaign promoting Canada’s Asia-Pacific Gateway as the fastest, most reliable way to transport goods between Asia and North America.

“Our economic prosperity depends on moving goods quickly and efficiently around the world,” said Minister Day. “We are working hard with our partners throughout Asia and North America to promote the benefits of using Canada’s transportation system to move products from the factory floor to store shelves.

“The Government of Canada has taken a number of important steps to enhance the country’s transportation network. This international ad campaign will help make businesses more aware of the advantages of moving their goods through our seaports and airports, and on our highways and railways.”

Beginning June 15, advertisements will appear featuring the slogan “With Canada’s Pacific Gateway, everything gets there sooner than you think.” The ads will be placed in marine and air shipping trade publications in the United States, Japan, Korea and China, including Journal of Commerce, Logistics Management, Air Cargo World, Payload Asia, China’s Foreign Trade and Maritime Press. The ads will appear in publications and as online web banners at intervals over the next 10 months.

During this global economic downturn, the Government of Canada recognizes that trade is more important than ever. Efficient and sustainable gateways are crucial to facilitating global trade, and the government is taking action to make Canada more competitive in international trade.

Canada’s Asia-Pacific Gateway offers significant advantages:

  • $15 billion in public- and private-sector investment
  • up to 60 hours’ sailing time advantage over other North American ports
  • container terminal dwell times of as little as 30 hours
  • train transit time of less than 100 hours to Chicago from Prince Rupert and Vancouver
  • up to four days saved in transit time
  • combined container capacity of 3.6 million at Prince Rupert and Vancouver
  • three Class 1 railways providing service to Canada and the United States
  • Canadian airports located within one day’s drive from more than two thirds of North America’s population
  • Canadian airports offering efficient and reliable service, without congestion

For more information on Canada’s Asia-Pacific Gateway, visit: Asia-Pacific Gateway and Corridor Initiative

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For further information, media representatives may contact:

Mélisa Leclerc
Director of Communications
Office of the Minister of International Trade and Minister for the Asia-Pacific Gateway
613-992-6186

Trade Media Relations Office
Foreign Affairs and International Trade Canada
613-996-2000
www.international.gc.ca